Connected TV Marketing Association @CTVMA

                                                                                                 Group Brands Connected TV (CTV) advertising categories can vary depending on factors such as audience demographics, consumer behavior, and industry trends. However, several categories tend to be consistently popular among brands due to their broad appeal and effectiveness in reaching target audiences.  Here are some of the most popular connected TV advertising categories by brand:  Consumer Goods and Retail Brands in the consumer goods and retail sector, including food and beverage, household products, apparel, and electronics, often invest heavily in CTV advertising to showcase their products and drive sales. These brands leverage CTV to reach consumers at home while they are actively engaged in content consumption, making it an ideal platform for promoting new products, special offers, and seasonal promotions.  Automotive   Automotive brands use CTV advertising to raise awareness, generat