Connected TV Marketing Association @CTVMA

                                                                                          Streaming TV Apps The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels. While the growth of CTV platform app stores will remain constant, the number of FAST channel apps will outnumber CTV device stores. By 2028, the number of FAST channel apps on CTV will exceed the number of mobile apps on smart phone devices on Android and iOS by 8.93 million. FAST App Stores The trend towards in-app advertiser funded programming, shoppable retail media commerce, gaming and DIY channels on CTV means more B2B transactions will occur in unlimited FAST channel apps in the future, rather than on predicted market regulated app stores on home screens.   Home Screens The new report into CTV app store prominence of FAST TV channels on platform devices such as Samsung, Google, LG, Apple, Amazon and Roku being investigated by regulators, is likely to res

Free Ad-Supported Television (FAST) revenues are set to reach $12bn in 2027 Free Ad-Supported Streaming Television (FAST) revenues are set to reach $12bn in 2027 according to new research, as Samsung, Roku, LG and Paramount’s Pluto TV secured rapid consumer uptake synonymous with CTV growth.  FAST numbers continue to grow as consumers look for cheaper ways to meet their entertainment needs. FAST platforms allow broadcasters and content owners to make more money as advertisers increasingly look to support these platforms – estimated by Harmonic at $0.60 to $1 for every hour a consumer watches.  FAST offers your viewers the best of both worlds, letting them access free, yet personalized, programming through a digital platform that works similarly to other streaming services. FAST is one of the most steadily growing methods of media consumption as customers look for wallet-friendly alternatives to high-cost cable packages and multiple streaming services. By tapping into the trend, broadca

  Ad supported streaming television is set to overtake subscription TV channels over the next 12 months, as major streaming platforms such as Disney, Netflix and Amazon are adding ad-funded tiers, according to Dentsu's 2023 Media Trends report. For the second year running, dentsu international has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Drawing on expert media planners and buyers worldwide from Carat, dentsu X, and iProspect the report explores the biggest media trends to watch out for in the coming year.  To find out more about the trends and to access a free copy of the Dentsu 2023 Media Trends report readers can visit www.dentsu.com/reports/media_trends_2023

The CTVMA's Future TV Council has moved to support the recent  Media Rating Council's (MRC) announcement on universal definition standards for over-the-top (OTT) content as part of the Connected TV advertising ecosystem model for sever-side ad insertion (SSAI) and streaming TV content. With CTV sets currently being the dominate global device for viewing streaming video on-demand (SVOD) in the home, the Connected TV Marketing Association will announce CTV+ (plus), as part its upcoming Streaming Video Platforms Report 2022.  The report encompasses the most recent video glossaries from global supply-side and demand side platforms with publishers, including the IAB Tech Lab .

  Welcome to the new 2021 Connected TV Marketing Association official blog. We've archived all our original company announcements in our new blog's table of contents on our formation.  Our new industry activity blog will be updated weekly with our latest Research, Membership News, Guidelines Report, Code of Practice, Safety Accreditation, Data Privacy and Compliance Standards now being developed with our global industry partners. We appreciate your comments. If you have any questions or suggestions, please email us info@ctvma.org.au

Join the Connected TV Marketing Association becoming an industry member is easy. Our online application form is now available.  Connected television now employs more than 35,000 professionals worldwide and is the fastest growing digital media sector, spanning advertising, media, technology and streaming entertainment (46% of CTV companies are planning a future IPO in this sector). Our LinkedIn Group has over 1500+ senior digital media professionals representing the world's Top 100 leading CTV streaming businesses worldwide and is free to join . For more information about membership email info@ctvma.org.au  

  With Google's new Privacy Sandbox announcement Federated Learning of Cohorts (FLoC) presents CTV and programmatic with a unique opportunity to benchmark identity, privacy and addressability into one solution. If there's one thing we've learned these past twelve months, its to expect the unexpected. Preparedness to change and industry cooperation will be key in the coming months and years ahead, and is contingent upon our success for a sustainable advertising future.  Google has not yet named a definitive ID replacement for third-party cookies, instead it is working on several potential solutions for CTV within its Privacy Sandbox. The Privacy Sandbox is Google's initiative to develop open standards to make the web more private and secure for users, while also supporting our publishers, platforms and advertisers on the global web. Alternate identifiers like Unified ID 2.0 and LiveRamp's IdentityLink are contingent in order to cover the IP address's eventual pha

The CTVMA is supporting the world's most effective human verification engine, HUMAN. Human recently became the first to receive accreditation from the Media Ratings Council (MRC) for pre and post-bid protection against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and CTV. CTV ad fraud affects more than two million devices every day around the world and costs advertisers more than $5 million a month. Invalid traffic accounts for 24% of all programmatic CTV views.  As part of our Code of Practice to combat SSAI ad fraud the CTVMA has been conducting international ad trials across ad platforms for verification standards to protect publishers and advertisers. Adoption of standard naming convention IDs are also helping to prevent the duplication of ad inventory across platforms. Human works directly with the largest internet platforms, DSPs, SSPs and exchanges to verify the humanity of more than 10 trillion digital interactions each week. Findings from the

Worldwide spending on streaming services increased 300% in 2020 to $39.5B and will reach $76.3B in 2024. The continued shift in consumer demand is the most significant transformation to the film, television and video advertising business in 50 years. Streaming video will account for all subscriber growth of global online video subscriptions reach 1.6 billion by 2025. The total number of Connected TVs in use worldwide increased by 122 million in 2020, reaching 1.28 billion units. OS market share ranking Samsung Tizen (12.7), LG's WebOS (7.3%), Sony PlayStation (6.4%), Fire OS (6.4%). Strong growth was also seen in Android (+42%), Roku TV OS (+40%). Just over half (56%) of digital media agency respondents predict that more than half of their video budgets will be spent on CTV in 201. Connected TV outpaces all other digital platforms for the number one ranking of the highest video completion ad rates (98%) in Q2. Ad-supported streaming video is attracting more ad dollars as marketers