Connected TV Marketing Association @CTVMA

                                                                                                      'Project Halo' Since January, the CTVMA has been working on its new streaming audience data paywall with data engineers in Singapore, known as 'Project Halo,' the service will include global OS device figures for publication in its paid research area for clients.   Streaming Audience Data The service will allow members of the CTVMA to share their data as part of its future revenue-sharing business to allow streamers and OS devices to publish their data on a trusted central resource hub.  It will also enable comparisons of audience across devices for both SVOD and FAST platforms. Streaming services need to provide med...

Join the Connected TV Marketing Association becoming an industry member is easy. Our online application form is now available.  Connected television now employs more than 35,000 professionals worldwide and is the fastest growing digital media sector, spanning advertising, media, technology and streaming entertainment (46% of CTV companies are planning a future IPO in this sector). Our LinkedIn Group has over 1500+ senior digital media professionals representing the world's Top 100 leading CTV streaming businesses worldwide and is free to join . For more information about membership email info@ctvma.org.au