Connected TV Marketing Association @CTVMA

                                                                                             Cannes Lion Creatives Last year, more Cannes Lions Awards entries than ever used AI. Some 7.3% of all 2023 entries mentioned AI in their synopses compared with 3.7% in 2022. Lion-winning work showed how AI can enable human connection. For instance, Creative Commerce Lions Grand Prix winner, HungerStation’s ‘The Subconscious Order’, by Wunderman Thompson, Riyadh, used creative AI in a delivery app. CTV Ad Operations By delivering hyper-relevant ads to each viewer that speak to their needs in the moment, contextual CTV ad campaigns empower marketers to capture far greater engagement and ROI, and—most importantly—to connect brands with customers on a more meaningful level.  Generative AI is able to dynamically produce unlimited variations of an original ad campaign, and to generate new content instantly based on real-time factors. Agency Client Creative Marketers leveraging generative AI and conte

Privacy Protection of Smart TV Home Screens The Australian Government has committed to legislating a prominence framework which will determine how TV applications and/or content will appear on Australian TVs and what content appears first in search.  Since our submission to the federal government, Foxtel commissioned research by YouGov to examine what Australians thought about this issue. The overwhelming view of Australian consumers is they want to be in control of the TVs they own and spend thousands of dollars on annually.    The research showed: When given the choice, 94% of Australians said they don’t want the government controlling the order and layout of the apps on their TV. 73% of Australians want the ability to customise the order and layout of the apps on their CTV themselves, followed by (21%) Australians who want manufacturers and service providers to do that for them.  80% of Australians believe the choice on what they watch should be their own. 1 in 2 Australians (50%

Free Ad-Supported Television (FAST) revenues are set to reach $12bn in 2027 Free Ad-Supported Streaming Television (FAST) revenues are set to reach $12bn in 2027 according to new research, as Samsung, Roku, LG and Paramount’s Pluto TV secured rapid consumer uptake synonymous with CTV growth.  FAST numbers continue to grow as consumers look for cheaper ways to meet their entertainment needs. FAST platforms allow broadcasters and content owners to make more money as advertisers increasingly look to support these platforms – estimated by Harmonic at $0.60 to $1 for every hour a consumer watches.  FAST offers your viewers the best of both worlds, letting them access free, yet personalized, programming through a digital platform that works similarly to other streaming services. FAST is one of the most steadily growing methods of media consumption as customers look for wallet-friendly alternatives to high-cost cable packages and multiple streaming services. By tapping into the trend, broadca

  Ad supported streaming television is set to overtake subscription TV channels over the next 12 months, as major streaming platforms such as Disney, Netflix and Amazon are adding ad-funded tiers, according to Dentsu's 2023 Media Trends report. For the second year running, dentsu international has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Drawing on expert media planners and buyers worldwide from Carat, dentsu X, and iProspect the report explores the biggest media trends to watch out for in the coming year.  To find out more about the trends and to access a free copy of the Dentsu 2023 Media Trends report readers can visit www.dentsu.com/reports/media_trends_2023

AVOD spending on TV episodes and movies will climb by 144% between 2022 and 20226 to reach $66bn across 138 countries. The explosive growth of  AVOD services is set to surpass SVOD this year in audience size, and the changing demographics of a free streaming universe that remains young and multicultural while becoming more reflective of a national audience average in education and affluence. Free streaming's audience will grow larger than paid streaming by mid-2022. AVOD audiences grew twice as fast (+16 per cent) as SVOD (+88 per cent) in 2021. In 2022, the number of AVOD users surpassing SVOD. This attributable to a variety of factors, including subscription fatigue, ubiquitous hardware, cord cutting and increased broadband access. While total view time (TVT) is still led by SVOD, the opportunity for AVOD to expand TVT is forecast to increase due to rising inflationary pressures on household consumable items. Streaming will become the fastest growing video format in both viewersh

The Connected TV Marketing Association supports and protects a free enterprise Open TV Platform Ecosystem (OTV) of proprietary OS app stores hosting OTT apps of both rights holders, platforms and publishers. As the global AM&E trade for connected television, our organisation conducts research as well as advocacy in this sector. Specifically, as it relates to the ACCC Digital Platform Services Inquiry 2020-2025 and the industry rules and regulations governed by the ACMA, DCMS, Ofcom, CMA and FCC. Digital trade in the connected home is forecast to reach $72 billion in 138 of the world's leading economies by 2028. We therefore strongly support and encourage an open industry framework for future free enterprise and digital competition. Smart TV platforms and OS devices ensure the policy guidelines provide app developers and publishers with fair and reasonable commercial access when positioning their app (s) in their app stores for commercial approval and visibility. Smart TV OS ma