Connected TV Growth Partners with Retail Media Networks
RMN + CTV Retail media and connected TV are converging. We've forecasted key areas of transition this year in identity, CTV, and retail media to help you strategize for the coming cookieless world. Powered by data clean rooms, organizations can deliver more effective advertising and better experiences across the customer journey. Over a dozen brands are already using retail data to target advertising in CTV. The move comes as brands, in particular packaged-goods marketers, rapidly increase their spending on both retail media and CTV, and retail media networks increase their efforts to harness their data to let advertisers shape their buys on CTV (clean rooms). Omnicom Media Group and Albertsons' retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk. The evolution in programmatic advertising partnering with retail media, CTV, data and identity continues. CTV and retail media are among the fastest-growing digital ad channe