TTD Unified ID2 Open Source Code Base Delegated PRAM TWG IAB Tech Lab Adopted
Connected TV Marketing Association's support of UID2 industry vision for a post third-party cookies privacy-first led ad world just moved one step closer with the delegation of Unified ID2 from the IAB Tech Lab's PRAM work group. CTVMA will include the UID2 protocols in its 2021 Code of Conduct Guidelines and Compliance Report as part of any future independent administrator proposal. Visit the newly launched www.unifiedid.com website for UID documentation, integration workflows and case studies in our resources hub. If you're an advertiser or publisher looking to take your targeting and measurement to the next level. AdExchanger's Regularly Updated Guide to ID2