Millennials Prefer Streaming TV Shows, Gen Z Prefers Streaming Video Games, TikTok
Millennials prefer streaming full-length TV shows, whereas Gen Zs prefer streaming video games on connected TV. For millennials (born 1980-1994) and Gen Zs (born 1995-2009), COVID-19 has had a lasting irreversible impact on their digital lives. Gen Zs favourite entertainment activity is video games (26%), whereas Millennials prefer watching full-length TV shows (34%). In fact 92% of all Millennials are digital video users and most prefer free advertiser-supported programming. Whereas most Gen Zs prefer to avoid ads via paid subscription services. Overall, both cohorts prefer viewing or playing games and watching live sport in the home on connected TV with their friends and family. For more information, visit the 2021 Consumer Media Usage Report