CTVMA Audits Ad Verification Protection Safety Initiative
The CTVMA is supporting the world's most effective human verification engine, HUMAN. Human recently became the first to receive accreditation from the Media Ratings Council (MRC) for pre and post-bid protection against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and CTV. CTV ad fraud affects more than two million devices every day around the world and costs advertisers more than $5 million a month. Invalid traffic accounts for 24% of all programmatic CTV views. CTV remain prime targets due to rapid growth and limited visibility. That’s why always-on protection, AI-powered fraud detection, and impression-level monitoring are essential. Fraud like this doesn’t just waste media budgets. It erodes trust, devalues inventory, and undermines the integrity of digital advertising. As part of our Code of Practice to combat SSAI ad fraud the CTVMA has been conducting international ad trials across ad platforms for verification standards to protect publishers a...