Industry Committee Smart TV Prominence Framework
Privacy Protection of Smart TV Home Screens The Australian Government has committed to legislating a prominence framework which will determine how TV applications and/or content will appear on Australian TVs and what content appears first in search. Since our submission to the federal government, Foxtel commissioned research by YouGov to examine what Australians thought about this issue. The overwhelming view of Australian consumers is they want to be in control of the TVs they own and spend thousands of dollars on annually. The research showed: When given the choice, 94% of Australians said they don’t want the government controlling the order and layout of the apps on their TV. 73% of Australians want the ability to customise the order and layout of the apps on their CTV themselves, followed by (21%) Australians who want manufacturers and service providers to do that for them. 80% of Australians believe the choice on what they watch should be their own. 1 in 2 Australians (50%