Connected TV Marketing Association @CTVMA

As more and more channels and programmers experiment with the QR codes in their broadcasts, shoppable TV looks set to become the biggest eCommerce trend in the connected home, thanks to interactive QR codes on TV screens and embeddable NFT videos.  In fact, digital trade in the connected home is forecast to reach $72 billion 138 of the world's leading economies by 2023, including virtual goods and services. QR codes on CTV have the ability to drive impulse purchases and drive more sales on eCommerce platforms.  Using eCommerce video ads provides great reach, opens up premium audiences and is effective.  Moreover, combined with a couple of targeting and attribution techniques, CTV advertising can become the key component in your brand's strategy. With the evolution of QR codes on CTV, OTT platforms like Netflix, AppleTV+ and Disney+, consumer brands can leverage them to maximize engagement and sales. Building your eCommerce video ads with QR codes for prime time is an important

Millennials prefer streaming full-length TV shows, whereas Gen Zs prefer streaming video games on connected TV. For millennials (born 1980-1994) and Gen Zs (born 1995-2009), COVID-19 has had a lasting irreversible impact on their digital lives. Gen Zs favourite entertainment activity is video games (26%), whereas Millennials prefer watching full-length TV shows (34%). In fact 92% of all Millennials are digital video users and most prefer free advertiser-supported programming.  Whereas most Gen Zs prefer to avoid ads via paid subscription services. Overall, both cohorts prefer viewing or playing games and watching live sport in the home on connected TV with their friends and family.  For more information, visit the 2021 Consumer Media Usage Report  

Xbox is working with global TV manufacturers to embed the Xbox experience directly into internet-connected televisions with no additional hardware required except a controller.  Microsoft's XCloud streaming service and device will plug and play on Android OS devices connecting millions of Game Pass subscribers to CTV. Gaming is the second largest audience category on CTV and the only other vertical besides video streaming to offer a substantial number of apps. The are currently 797 Android and iOS gaming apps and more than 2.5 billion online multiplayer gamers worldwide. Gaming companies sell their inventory programmatically and have become the most skilled SSAI programmers for industry performance. For more E3 information visit Xbox

Join the Connected TV Marketing Association becoming an industry member is easy. Our online application form is now available.  Connected television now employs more than 35,000 professionals worldwide and is the fastest growing digital media sector, spanning advertising, media, technology and streaming entertainment (46% of CTV companies are planning a future IPO in this sector). Our LinkedIn Group has over 1500+ senior digital media professionals representing the world's Top 100 leading CTV streaming businesses worldwide and is free to join . For more information about membership email info@ctvma.org.au