Connected TV Marketing Association @CTVMA

                                                                                 Connected TV Apps-based Viewing Global ad spend is on course pass $1 trillion ($788.6 billion) for the first time in 2024, following the growth of 4.4 per cent this year and a further 8.2 per cent in 2024. R etail media and connected TV (CTV) a fifth of all spend, will drive growth into 2024 – are poised to see significant investment from brands over the coming 18 months. With t he rise of CTV, we are seeing once again the value advertisers place in leveraging first party data to target the right message to the right person at the right time. Audience Adoption This transition toward CTV points to a broader shift in consumer behavior, as traditional TV consumption patterns are disrupted by the rise of on-demand content and streaming services.  The value chain of smart TV home screen app prominence is likely to result in the popularity order ranking based on usage as global app-based TV viewing surpasses set

RMN + CTV  Retail media and connected TV are converging. We've forecasted key areas of transition this year in identity, CTV, and retail media to help you strategize for the coming cookieless world. Powered by data clean rooms, organizations can deliver more effective advertising and better experiences across the customer journey. Over a dozen brands are already using retail data to target advertising in CTV. The move comes as brands, in particular packaged-goods marketers, rapidly increase their spending on both retail media and CTV, and retail media networks increase their efforts to harness their data to let advertisers shape their buys on CTV (clean rooms). Omnicom Media Group and Albertsons' retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk. The evolution in programmatic advertising partnering with retail media, CTV, data and identity continues.  CTV and retail media are among the fastest-growing digital ad channe