GenAI Performance Ads Scale CTV Programmatic IO
Cannes in Cairns Generative AI video advertising on connected TV is forecast to reach $130 billion by 2028. The review of AI in ad agencies shows increased performance in client creative services, media planning and buying. At last week's Cannes in Cairns conference, Sir Martin Sorrell chair of S4 Capital and founder of WPP keynoted AI and CTV at the top of his agenda. The race among the top ad agencies to embrace AI has escalated again with the announcement that WPP has joined forces with chipmaker Nvidia, in a partnership designed to create ads using generative AI. WPP said the platform allows the creation of ad campaigns “more efficiently and at scale,” with large volumes of advertising content becoming “more tailored and immersive.” The advertising giant added that using AI enables its teams to create campaigns in minutes, where they would previously have taken weeks. “Generative AI is changing the world of marketing at incredible speed,” said WPP CEO Mark R...