Connected TV Marketing Association @CTVMA

  CTV Creative Showcase As a long-time Cannes Lions attendee and Creative Director at Saatchi & Saatchi, I’ve spent over a decade watching our industry redefine what television advertising means. The Croisette may not have changed much, but the screens we create for—and the minds we aim to move—certainly have. Today, the 30-second TV commercial doesn’t stand alone. It competes in a complex new ecosystem, where Connected TV (CTV) has become the most powerful, data-rich canvas for brand storytelling. CTV isn’t just the next evolution of television—it’s the reimagination of it. Over the past ten years, I’ve seen this transformation not just from the festival stage or jury rooms at Cannes, but from inside the war rooms of campaign strategy meetings, where brands now demand measurable creative outcomes alongside big emotional ideas. Our work with partners like Teads and others at the cutting edge of CTV delivery for luxury brands has shown just how far the boundaries can stretch. Pr...

                                                                                                 Group Brands Connected TV (CTV) advertising categories can vary depending on factors such as audience demographics, consumer behavior, and industry trends. However, several categories tend to be consistently popular among brands due to their broad appeal and effectiveness in reaching target audiences.  Here are some of the most popular connected TV advertising categories by brand:  Consumer Goods and Retail Brands in the consumer goods and retail sector, including food and beverage, household products, apparel, and electronics, often invest heavily in CTV advertising to showcase their products and drive sales. These brands leverage CTV to re...

                                                                                             Cannes Lion Creatives Last year, more Cannes Lions Awards entries than ever used AI. Some 7.3% of all 2023 entries mentioned AI in their synopses compared with 3.7% in 2022. Lion-winning work showed how AI can enable human connection. For instance, Creative Commerce Lions Grand Prix winner, HungerStation’s ‘The Subconscious Order’, by Wunderman Thompson, Riyadh, used creative AI in a delivery app. CTV Ad Operations By delivering hyper-relevant ads to each viewer that speak to their needs in the moment, contextual CTV ad campaigns empower marketers to capture far greater engagement and ROI, and—most importantly—to connect brands with customers on a more meaningful l...