Connected TV Marketing Association @CTVMA

                                                                                                 Group Brands Connected TV (CTV) advertising categories can vary depending on factors such as audience demographics, consumer behavior, and industry trends. However, several categories tend to be consistently popular among brands due to their broad appeal and effectiveness in reaching target audiences.  Here are some of the most popular connected TV advertising categories by brand:  Consumer Goods and Retail Brands in the consumer goods and retail sector, including food and beverage, household products, apparel, and electronics, often invest heavily in CTV advertising to showcase their products and drive sales. These brands leverage CTV to re...

                                                                                             Cannes Lion Creatives Last year, more Cannes Lions Awards entries than ever used AI. Some 7.3% of all 2023 entries mentioned AI in their synopses compared with 3.7% in 2022. Lion-winning work showed how AI can enable human connection. For instance, Creative Commerce Lions Grand Prix winner, HungerStation’s ‘The Subconscious Order’, by Wunderman Thompson, Riyadh, used creative AI in a delivery app. CTV Ad Operations By delivering hyper-relevant ads to each viewer that speak to their needs in the moment, contextual CTV ad campaigns empower marketers to capture far greater engagement and ROI, and—most importantly—to connect brands with customers on a more meaningful l...