Screen Mirroring Research Shows Rapid CTV Growth
Screen Mirroring Market The Screen Mirroring Apps Market size is projected to reach US$386 million by 2029, with online video conferencing and collaborative social news media investments in screen mirroring and development are forecast to grow by 66% CAGR from 2023-2030. The research shows the number apps being mirrored in the living room from smartphone devices is increasing the number of apps being published on CTV channel stores. Gen Z Audiences The largest segment of the study examines the change in shifting audience behaviour of Gen Z viewing since COVID-19 on smart TV platforms to source their news, lifestyle and information directly from influencers on social networks like Tik Tok, Instagram and Twitter, prefering to cast apps from their smartphone, laptop computer or tablet device to their connected TV. App Publishers Screen mirroring has been available to consumers for some time, however if every mobile device in the room supports screen mirroring to the home screen