Connected TV Marketing Association @CTVMA

  In 2025, the TV and streaming industry is undergoing a series of significant changes, driven by advancements in technology, evolving consumer preferences, and strategic shifts by major media companies. The CTVMA will be playing a pivotal policy role in supporting data transparency, compliance and distribution compatibility on smart TV platforms in 2025. Here’s an expanded look at the key trends shaping the future of television and streaming: Streaming and Measurement Focus Streaming TV platforms continue to dominate the media landscape, with companies like Disney, NBCUniversal, and Roku at the forefront of innovation. These platforms are not only expanding their content offerings but also introducing new ad formats to attract advertisers. For instance, Disney is developing products to tackle data fragmentation and offering biddable live sports deals, while NBCUniversal is enhancing its Peacock platform with live event ad formats. Concurrently, alternative measurement providers su...

  AD FORUM 24 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:         May 2025  Location: Barangaroo, Sydney Australia Format: In person and live streamed Brand Marketing, B2B Cloud professionals in Ad Tech, Programmatic, OEM Hardware, Operating Systems, Broadcasters, Telcos, Media Buyers, Publishers, Studios, and Streamers with 35 Asia-Pacific Guest Speakers, 3 International VIPs. Attendees: 650 attendees in person, with live streaming to a global B2B professional audience estimated at 11,500 online ...

                                                                                          Streaming TV Apps The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels. While the growth of CTV platform app stores will remain constant, the number of FAST channel apps will outnumber CTV device stores. By 2028, the number of FAST channel apps on CTV will exceed the number of mobile apps on smart phone devices on Android and iOS by 8.93 million. FAST App Stores The trend towards in-app advertiser funded programming, shoppable retail media commerce, gaming and DIY channels on CTV means more B2B transactions will occur in unlimited FAST channel apps in the future, rather than on predicted market regulated app st...