Connected TV Marketing Association @CTVMA

  AD FORUM 24 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:         May 2025  Location: Barangaroo, Sydney Australia Format: In person and live streamed Brand Marketing, B2B Cloud professionals in Ad Tech, Programmatic, OEM Hardware, Operating Systems, Broadcasters, Telcos, Media Buyers, Publishers, Studios, and Streamers with 35 Asia-Pacific Guest Speakers, 3 International VIPs. Attendees: 650 attendees in person, with live streaming to a global B2B professional audience estimated at 11,500 online ...

Growth in digital video advertising on CTV is expected to reach 56% of total video spend this year. Nearly three quarters (73%) of CTV buyers report shifting media budgets from linear to CTV. Connected TV experienced its highest gains in ad spend during 2020. Advertisers spent on average $20 million on CTV, and 35% of buyers expect to increase their spend in 2021. Moreover, in 2021 more than half of budget allocations 56% are expected to be devoted to digital video on CTV. The movement to audience-based buying in particular has resulted in increased buyer demand for CTV. Brand safety was one of the key drivers for buyers on CTV, with 60% of media buyers rating CTV a highly trusted, brand-safe environment. Categories with the highest spend per advertiser include auto, CPGs, furniture, accessories and direct retail brands. Pre-play streaming services are forecast to receive the biggest increase with 37% of buyers planning to spend more on ad-supported video content (FAST/AVOD).