Connected TV Marketing Association @CTVMA

                                                    Home Screen   Prominence                                               The Australian Government has committed to legislating a prominence framework which will determine how TV applications and/or content will appear on Australian TVs and what content appears first in search.  Since our submission to the federal government, Foxtel commissioned research by YouGov to examine what Australians thought about this issue. The overwhelming view of Australian consumers is they want to be in control of the TVs they own and spend thousands of dollars on annually.    The research showed: When given the choice, 94% of Australians said they don’t want the government controlling the ord...

                                                                                                                            Consumer Privacy Following our recent submission to the Australian government consultation prominence framework on the media regulation reform of Connected TV home screens in Australia, the UK Media reform Bill has entered the House for debate. The bill is similar in scope to Australia, with prominence of public service broadcasters (PSBs) on smart TVs.  Under the new Ofcom code, local UK apps would be discoverable on UK devices and reciprocated internationally under carriage agreements by other countries to global CTV viewing audiences. The content impl...

Free Ad-Supported Television (FAST) revenues are set to reach $12bn in 2027 Free Ad-Supported Streaming Television (FAST) revenues are set to reach $12bn in 2027 according to new research, as Samsung, Roku, LG and Paramount’s Pluto TV secured rapid consumer uptake synonymous with CTV growth.  FAST numbers continue to grow as consumers look for cheaper ways to meet their entertainment needs. FAST platforms allow broadcasters and content owners to make more money as advertisers increasingly look to support these platforms – estimated by Harmonic at $0.60 to $1 for every hour a consumer watches.  FAST offers your viewers the best of both worlds, letting them access free, yet personalized, programming through a digital platform that works similarly to other streaming services. FAST is one of the most steadily growing methods of media consumption as customers look for wallet-friendly alternatives to high-cost cable packages and multiple streaming services. By tapping into the trend...