Connected TV Marketing Association @CTVMA

                                                                                                                            Consumer Privacy Following our recent submission to the Australian government consultation prominence framework on the media regulation reform of Connected TV home screens in Australia, the UK Media reform Bill has entered the House for debate. The bill is similar in scope to Australia, with prominence of public service broadcasters (PSBs) on smart TVs.  Under the new Ofcom code, local UK apps would be discoverable on UK devices and reciprocated internationally under carriage agreements by other countries to global CTV viewing audiences. The content impl...

Xbox is working with global TV manufacturers to embed the Xbox experience directly into internet-connected televisions with no additional hardware required except a controller.  Microsoft's XCloud streaming service and device will plug and play on Android OS devices connecting millions of Game Pass subscribers to CTV. Gaming is the second largest audience category on CTV and the only other vertical besides video streaming to offer a substantial number of apps. The are currently 797 Android and iOS gaming apps and more than 2.5 billion online multiplayer gamers worldwide. Gaming companies sell their inventory programmatically and have become the most skilled SSAI programmers for industry performance. For more E3 information visit Xbox