Connected TV Marketing Association @CTVMA

                                                                                          Streaming TV Apps The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels. While the growth of CTV platform app stores will remain constant, the number of FAST channel apps will outnumber CTV device stores. By 2028, the number of FAST channel apps on CTV will exceed the number of mobile apps on smart phone devices on Android and iOS by 8.93 million. FAST App Stores The trend towards in-app advertiser funded programming, shoppable retail media commerce, gaming and DIY channels on CTV means more B2B transactions will occur in unlimited FAST channel apps in the future, rather than on predicted market regulated app stores on home screens.   Home Screens The new report into CTV app store prominence of FAST TV channels on platform devices such as Samsung, Google, LG, Apple, Amazon and Roku being investigated by regulators, is likely to res

    Screen Mirroring Market The Screen Mirroring Apps Market size is projected to reach US$386 million by 2029, with online video conferencing and collaborative social news media investments in screen mirroring and development are forecast to grow by 66% CAGR from 2023-2030.  The research shows the number apps being mirrored in the living room from smartphone devices is increasing the number of apps being published on CTV channel stores.  Gen Z Audiences The largest segment of the study examines the change in shifting audience behaviour of Gen Z viewing since COVID-19 on smart TV platforms to source their news, lifestyle and information directly from influencers on social networks like Tik Tok, Instagram and Twitter, prefering to cast apps from their smartphone, laptop computer or tablet device to their connected TV.  App Publishers Screen mirroring has been available to consumers for some time, however if every mobile device in the room supports screen mirroring to the home screen

5G provides opportunities for a variety of developments. 5G device, hardware and network operators have already begun to promote 5G network applications with Android and iOS developers. Thanks to network capacity of 5G ultra broadband to the home, more CTV devices and apps will be able to connect to the home network. 5G applications will transform the living room and the entire CTV app ecosystem to enable fundamentally new applications, industries and business models via high data rate, low latency affords massive connectivity for new applications. For more information visit, Apple's register to optimize your 5G app.

  With Google's new Privacy Sandbox announcement Federated Learning of Cohorts (FLoC) presents CTV and programmatic with a unique opportunity to benchmark identity, privacy and addressability into one solution. If there's one thing we've learned these past twelve months, its to expect the unexpected. Preparedness to change and industry cooperation will be key in the coming months and years ahead, and is contingent upon our success for a sustainable advertising future.  Google has not yet named a definitive ID replacement for third-party cookies, instead it is working on several potential solutions for CTV within its Privacy Sandbox. The Privacy Sandbox is Google's initiative to develop open standards to make the web more private and secure for users, while also supporting our publishers, platforms and advertisers on the global web. Alternate identifiers like Unified ID 2.0 and LiveRamp's IdentityLink are contingent in order to cover the IP address's eventual pha