Connected TV Marketing Association @CTVMA

                                                                                                                                                                      Data Partners The Connected TV Marketing Association (CTVMA) is thrilled to announce the launch of a new initiative aimed at fostering the growth and development of the connected TV (CTV) ecosystem.  This initiative is designed to assist smart TV platforms, streaming services, media agencies, and adtech companies by enhancing our global brand market visibility, to ensure our accuracy of reporting, yields and investment transactions.  The OS data points which we track on a quarterly basis with proprietary market share models typically incorporate company-reported data, estimates based on business line revenues and other market research.  As part of this joint exercise endeavour, we are introducing new trade practice initiatives and inviting key stakeholders to participate in this groundbreaking effort, as follows: Data Coll