Connected TV Marketing Association @CTVMA

                                                                                                The Home Screen The Centre of Media As the global media industry enters 2026, one reality is now clear: connected TV is no longer emerging — it has arrived at the centre of the media ecosystem. What began as an extension of linear television has evolved into the primary convergence point for streaming, advertising, creators, commerce and device innovation. In markets around the world, CTV is no longer competing for attention — it is defining how attention is discovered, measured and monetised. The past twelve months have accelerated this shift. Streaming platforms have expanded their advertising models, creators have moved beyond mobile-only distribution, a...

Australia's Home Screen   A National Transparency Initiative The Connected TV Marketing Association (CTVMA) is advancing the development of Australia’s first National Home Screen Database , a standards-based transparency initiative designed to support implementation of the Smart TV Prominence Framework commencing 10 January 2026. Developed in consultation with the Australian Communications and Media Authority (ACMA) , smart-TV manufacturers and operating-system providers, the database will provide a neutral mechanism for documenting how home-screen layouts, app placement and discoverability settings are applied across devices sold in the Australian market. This work reflects CTVMA’s broader mandate to strengthen transparency, interoperability and predictable governance across the connected-TV ecosystem. TV Prominence for Australian Free-To-Air A purpose of the Home Screen Database is to support the implementation of TV prominence requirements, ensuring Australian Free-To-Air (FTA) ...

  We're super excited to announce our AdForum 25 country pods are now fully booked for this year's 2025 livestream online event workshops & seminars this September! Some fantastic nominations in CTVMA Stream On Awards 25 this year, including the latest Claritas nomination for this year's Best AdTech Platform! Looking forward to a great night of success!  AD FORUM 25 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:            15-18 September 2025  Location: Barangaroo, Sydney Australia Format: Onsite,...

  In 2025, the TV and streaming industry is undergoing a series of significant changes, driven by advancements in technology, evolving consumer preferences, and strategic shifts by major media companies. The CTVMA will be playing a pivotal policy role in supporting data transparency, compliance and distribution compatibility on smart TV platforms in 2025. Here’s an expanded look at the key trends shaping the future of television and streaming: Streaming and Measurement Focus Streaming TV platforms continue to dominate the media landscape, with companies like Disney, NBCUniversal, and Roku at the forefront of innovation. These platforms are not only expanding their content offerings but also introducing new ad formats to attract advertisers. For instance, Disney is developing products to tackle data fragmentation and offering biddable live sports deals, while NBCUniversal is enhancing its Peacock platform with live event ad formats. Concurrently, alternative measurement providers su...

  Our 2024 glossary covers a wide range of new terms and concepts essential for professionals in the connected TV advertising, streaming TV, and programmatic advertising industries. 1. Connected TV (CTV) A television set that is connected to the internet, allowing viewers to stream content from various apps and services. 2. Over-the-Top (OTT) Content provided via internet streaming services rather than through traditional cable or satellite television providers. 3. Addressable TV A form of television advertising that allows advertisers to show different ads to different households watching the same program. 4. Advanced TV A broad term that includes addressable TV, connected TV, OTT, and other forms of digital television delivery. 5. Linear TV Traditional broadcast television programming where content is scheduled and viewers watch at set times. 6. Video On Demand (VOD) A service that allows users to select and watch video content when they choose, rather than at a scheduled broadca...

STREAM ON 24 Join us for an unforgettable evening of celebration and recognition at The Stream On Awards 2025 – the premier event honouring excellence in connected TV advertising and streaming entertainment. Set against the breathtaking backdrop of Barangaroo Sydney, this prestigious awards ceremony will bring together industry leaders, creative innovators, and forward-thinking professionals from across the globe.   Event Details: New Date: September 2025 Location: Barangaroo Sydney Audience: Streaming entertainment and creative ad professionals across ad tech, gaming,programmatic, smart TV, OEM, live-streaming performing arts, operating systems, writers, directors, engineers, broadcasters, telcos, media, producers, publishers, studios, and streamers.  Categories for Company Nominations: - Best Original Content Series  - Best Sports Streaming Platform  - Best Performing Ad Tech Platform  - Outstanding Streaming TV Platform - Best Performance Cloud Video Game...

  AD FORUM 24 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:         September 2025  Location: Barangaroo, Sydney Australia Format: In person and live streamed Brand Marketing, B2B Cloud professionals in Ad Tech, Programmatic, OEM Hardware, Operating Systems, Broadcasters, Telcos, Media Buyers, Publishers, Studios, and Streamers with 35 Asia-Pacific Guest Speakers, 3 International VIPs. Attendees: 650 attendees in person, with live streaming to a global B2B professional audience estimated at 11,500 o...

                                                                                 Connected TV Apps-based Viewing Global ad spend is on course pass $1 trillion ($788.6 billion) for the first time in 2024, following the growth of 4.4 per cent this year and a further 8.2 per cent in 2024. R etail media and connected TV (CTV) a fifth of all spend, will drive growth into 2024 – are poised to see significant investment from brands over the coming 18 months. With t he rise of CTV, we are seeing once again the value advertisers place in leveraging first party data to target the right message to the right person at the right time. Audience Adoption This transition toward CTV points to a broader shift in consumer behavior, as traditional TV consumption patterns are disrupted by the rise of ...

                                                    Home Screen   Prominence                                               The Australian Government has committed to legislating a prominence framework which will determine how TV applications and/or content will appear on Australian TVs and what content appears first in search.  Since our submission to the federal government, Foxtel commissioned research by YouGov to examine what Australians thought about this issue. The overwhelming view of Australian consumers is they want to be in control of the TVs they own and spend thousands of dollars on annually.    The research showed: When given the choice, 94% of Australians said they don’t want the government controlling the ord...

    Screen Mirroring Market The Screen Mirroring Apps Market size is projected to reach US$386 million by 2029, with online video conferencing and collaborative social news media investments in screen mirroring and development are forecast to grow by 66% CAGR from 2023-2030.  The research shows the number apps being mirrored in the living room from smartphone devices is increasing the number of apps being published on CTV channel stores.  Gen Z Audiences The largest segment of the study examines the change in shifting audience behaviour of Gen Z viewing since COVID-19 on smart TV platforms to source their news, lifestyle and information directly from influencers on social networks like Tik Tok, Instagram and Twitter, prefering to cast apps from their smartphone, laptop computer or tablet device to their connected TV.  App Publishers Screen mirroring has been available to consumers for some time, however if every mobile device in the room supports screen mirr...

AVOD spending on TV episodes and movies will climb by 144% between 2022 and 20226 to reach $66bn across 138 countries. The explosive growth of  AVOD services is set to surpass SVOD this year in audience size, and the changing demographics of a free streaming universe that remains young and multicultural while becoming more reflective of a national audience average in education and affluence. Free streaming's audience will grow larger than paid streaming by mid-2022. AVOD audiences grew twice as fast (+16 per cent) as SVOD (+88 per cent) in 2021. In 2022, the number of AVOD users surpassing SVOD. This attributable to a variety of factors, including subscription fatigue, ubiquitous hardware, cord cutting and increased broadband access. While total view time (TVT) is still led by SVOD, the opportunity for AVOD to expand TVT is forecast to increase due to rising inflationary pressures on household consumable items. Streaming will become the fastest growing video format in both viewersh...