Connected TV Marketing Association @CTVMA

                                                                                                      'Project Halo' Since January, the CTVMA has been working on its new streaming audience data paywall with data engineers in Singapore, known as 'Project Halo,' the service will include global OS device figures for publication in its paid research area for clients.   Streaming Audience Data The service will allow members of the CTVMA to share their data as part of its future revenue-sharing business to allow streamers and OS devices to publish their data on a trusted central resource hub.  It will also enable comparisons of audience across devices for both SVOD and FAST platforms. Streaming services need to provide med...

The Connected TV Marketing Association supports and protects a free enterprise Open TV Platform Ecosystem (OTV) of proprietary OS app stores hosting OTT apps of both rights holders, platforms and publishers. As the global AM&E trade for connected television, our organisation conducts research as well as advocacy in this sector. Specifically, as it relates to the ACCC Digital Platform Services Inquiry 2020-2025 and the industry rules and regulations governed by the ACMA, DCMS, Ofcom, CMA and FCC. Digital trade in the connected home is forecast to reach $72 billion in 138 of the world's leading economies by 2028. We therefore strongly support and encourage an open industry framework for future free enterprise and digital competition. Smart TV platforms and OS devices ensure the policy guidelines provide app developers and publishers with fair and reasonable commercial access when positioning their app (s) in their app stores for commercial approval and visibility. Smart TV OS ma...