2023 CTV Media Trends report: AVOD set to overtake SVOD Q2
Ad supported streaming television is set to overtake subscription TV channels over the next 12 months, as major streaming platforms such as Disney, Netflix and Amazon are adding ad-funded tiers, according to Dentsu's 2023 Media Trends report. For the second year running, dentsu international has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Drawing on expert media planners and buyers worldwide from Carat, dentsu X, and iProspect the report explores the biggest media trends to watch out for in the coming year. To find out more about the trends and to access a free copy of the Dentsu 2023 Media Trends report readers can visit www.dentsu.com/reports/media_trends_2023