Connected TV Marketing Association @CTVMA

Join the Connected TV Marketing Association becoming an industry member is easy. Our online application form is now available.  Connected television now employs more than 35,000 professionals worldwide and is the fastest growing digital media sector, spanning advertising, media, technology and streaming entertainment (46% of CTV companies are planning a future IPO in this sector). Our LinkedIn Group has over 1500+ senior digital media professionals representing the world's Top 100 leading CTV streaming businesses worldwide and is free to join . For more information about membership email info@ctvma.org.au  

The CTVMA is supporting the world's most effective human verification engine, HUMAN. Human recently became the first to receive accreditation from the Media Ratings Council (MRC) for pre and post-bid protection against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and CTV. CTV ad fraud affects more than two million devices every day around the world and costs advertisers more than $5 million a month. Invalid traffic accounts for 24% of all programmatic CTV views.  As part of our Code of Practice to combat SSAI ad fraud the CTVMA has been conducting international ad trials across ad platforms for verification standards to protect publishers and advertisers. Adoption of standard naming convention IDs are also helping to prevent the duplication of ad inventory across platforms. Human works directly with the largest internet platforms, DSPs, SSPs and exchanges to verify the humanity of more than 10 trillion digital interactions each week. Findings from the

Worldwide spending on streaming services increased 300% in 2020 to $39.5B and will reach $76.3B in 2024. The continued shift in consumer demand is the most significant transformation to the film, television and video advertising business in 50 years. Streaming video will account for all subscriber growth of global online video subscriptions reach 1.6 billion by 2025. The total number of Connected TVs in use worldwide increased by 122 million in 2020, reaching 1.28 billion units. OS market share ranking Samsung Tizen (12.7), LG's WebOS (7.3%), Sony PlayStation (6.4%), Fire OS (6.4%). Strong growth was also seen in Android (+42%), Roku TV OS (+40%). Just over half (56%) of digital media agency respondents predict that more than half of their video budgets will be spent on CTV in 201. Connected TV outpaces all other digital platforms for the number one ranking of the highest video completion ad rates (98%) in Q2. Ad-supported streaming video is attracting more ad dollars as marketers