2024 Connected TV Advertising Glossary A-Z
Our 2024 glossary covers a wide range of new terms and concepts essential for professionals in the connected TV advertising, streaming TV, and programmatic advertising industries. 1. Connected TV (CTV) A television set that is connected to the internet, allowing viewers to stream content from various apps and services. 2. Over-the-Top (OTT) Content provided via internet streaming services rather than through traditional cable or satellite television providers. 3. Addressable TV A form of television advertising that allows advertisers to show different ads to different households watching the same program. 4. Advanced TV A broad term that includes addressable TV, connected TV, OTT, and other forms of digital television delivery. 5. Linear TV Traditional broadcast television programming where content is scheduled and viewers watch at set times. 6. Video On Demand (VOD) A service that allows users to select and watch video content when they choose, rather than at a scheduled broadcast t