Connected TV Marketing Association @CTVMA

  Our 2024 glossary covers a wide range of new terms and concepts essential for professionals in the connected TV advertising, streaming TV, and programmatic advertising industries. 1. Connected TV (CTV) A television set that is connected to the internet, allowing viewers to stream content from various apps and services. 2. Over-the-Top (OTT) Content provided via internet streaming services rather than through traditional cable or satellite television providers. 3. Addressable TV A form of television advertising that allows advertisers to show different ads to different households watching the same program. 4. Advanced TV A broad term that includes addressable TV, connected TV, OTT, and other forms of digital television delivery. 5. Linear TV Traditional broadcast television programming where content is scheduled and viewers watch at set times. 6. Video On Demand (VOD) A service that allows users to select and watch video content when they choose, rather than at a scheduled broadca...

STREAM ON 24 Join us for an unforgettable evening of celebration and recognition at The Stream On Awards 2025 – the premier event honouring excellence in connected TV advertising and streaming entertainment. Set against the breathtaking backdrop of Barangaroo Sydney, this prestigious awards ceremony will bring together industry leaders, creative innovators, and forward-thinking professionals from across the globe.   Event Details: New Date: May 2025 Location: Barangaroo Sydney Audience: Streaming entertainment and creative ad professionals across ad tech, gaming,programmatic, smart TV, OEM, live-streaming performing arts, operating systems, writers, directors, engineers, broadcasters, telcos, media, producers, publishers, studios, and streamers.  Categories for Company Nominations: - Best Original Content Series  - Best Sports Streaming Platform  - Best Performing Ad Tech Platform  - Outstanding Streaming TV Platform - Best Performance Cloud Video Game  - B...

  AD FORUM 24 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:         May 2025  Location: Barangaroo, Sydney Australia Format: In person and live streamed Brand Marketing, B2B Cloud professionals in Ad Tech, Programmatic, OEM Hardware, Operating Systems, Broadcasters, Telcos, Media Buyers, Publishers, Studios, and Streamers with 35 Asia-Pacific Guest Speakers, 3 International VIPs. Attendees: 650 attendees in person, with live streaming to a global B2B professional audience estimated at 11,500 online ...

                                                                                                 Group Brands Connected TV (CTV) advertising categories can vary depending on factors such as audience demographics, consumer behavior, and industry trends. However, several categories tend to be consistently popular among brands due to their broad appeal and effectiveness in reaching target audiences.  Here are some of the most popular connected TV advertising categories by brand:  Consumer Goods and Retail Brands in the consumer goods and retail sector, including food and beverage, household products, apparel, and electronics, often invest heavily in CTV advertising to showcase their products and drive sales. These brands leverage CTV to re...

                                                                                                   Ad Podding OpenRTB 2.6 Since our adoption of OpenRTB 2.6 updates we explore what these mean for providers on both the buy and sell sides of CTV, to help improve how connected TV inventory is transacted will be instrumental in scaling CTVs bright future.  When planning your next CTV campaign, it's worth asking your partners whether their publishers have plans to implement these changes. Early Adoption Bringing elements of traditional TV to programmatic media buying and selling, ad pods bridge the gap between disparate viewing environments and help to deliver optimal ad experiences for CTV viewers. The consensus is to keep loads to a minimum...

RMN + CTV  Retail media and connected TV are converging. We've forecasted key areas of transition this year in identity, CTV, and retail media to help you strategize for the coming cookieless world. Powered by data clean rooms, organizations can deliver more effective advertising and better experiences across the customer journey. Over a dozen brands are already using retail data to target advertising in CTV. The move comes as brands, in particular packaged-goods marketers, rapidly increase their spending on both retail media and CTV, and retail media networks increase their efforts to harness their data to let advertisers shape their buys on CTV (clean rooms). Omnicom Media Group and Albertsons' retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk. The evolution in programmatic advertising partnering with retail media, CTV, data and identity continues.  CTV and retail media are among the fastest-growing digital ad chann...

  Ad supported streaming television is set to overtake subscription TV channels over the next 12 months, as major streaming platforms such as Disney, Netflix and Amazon are adding ad-funded tiers, according to Dentsu's 2023 Media Trends report. For the second year running, dentsu international has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Drawing on expert media planners and buyers worldwide from Carat, dentsu X, and iProspect the report explores the biggest media trends to watch out for in the coming year.  To find out more about the trends and to access a free copy of the Dentsu 2023 Media Trends report readers can visit www.dentsu.com/reports/media_trends_2023

Millennials prefer streaming full-length TV shows, whereas Gen Zs prefer streaming video games on connected TV. For millennials (born 1980-1994) and Gen Zs (born 1995-2009), COVID-19 has had a lasting irreversible impact on their digital lives. Gen Zs favourite entertainment activity is video games (26%), whereas Millennials prefer watching full-length TV shows (34%). In fact 92% of all Millennials are digital video users and most prefer free advertiser-supported programming.  Whereas most Gen Zs prefer to avoid ads via paid subscription services. Overall, both cohorts prefer viewing or playing games and watching live sport in the home on connected TV with their friends and family.  For more information, visit the 2021 Consumer Media Usage Report  

Growth in digital video advertising on CTV is expected to reach 56% of total video spend this year. Nearly three quarters (73%) of CTV buyers report shifting media budgets from linear to CTV. Connected TV experienced its highest gains in ad spend during 2020. Advertisers spent on average $20 million on CTV, and 35% of buyers expect to increase their spend in 2021. Moreover, in 2021 more than half of budget allocations 56% are expected to be devoted to digital video on CTV. The movement to audience-based buying in particular has resulted in increased buyer demand for CTV. Brand safety was one of the key drivers for buyers on CTV, with 60% of media buyers rating CTV a highly trusted, brand-safe environment. Categories with the highest spend per advertiser include auto, CPGs, furniture, accessories and direct retail brands. Pre-play streaming services are forecast to receive the biggest increase with 37% of buyers planning to spend more on ad-supported video content (FAST/AVOD).

Join the Connected TV Marketing Association becoming an industry member is easy. Our online application form is now available.  Connected television now employs more than 35,000 professionals worldwide and is the fastest growing digital media sector, spanning advertising, media, technology and streaming entertainment (46% of CTV companies are planning a future IPO in this sector). Our LinkedIn Group has over 1500+ senior digital media professionals representing the world's Top 100 leading CTV streaming businesses worldwide and is free to join . For more information about membership email info@ctvma.org.au