Connected TV Marketing Association @CTVMA

  Ad supported streaming television is set to overtake subscription TV channels over the next 12 months, as major streaming platforms such as Disney, Netflix and Amazon are adding ad-funded tiers, according to Dentsu's 2023 Media Trends report. For the second year running, dentsu international has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Drawing on expert media planners and buyers worldwide from Carat, dentsu X, and iProspect the report explores the biggest media trends to watch out for in the coming year.  To find out more about the trends and to access a free copy of the Dentsu 2023 Media Trends report readers can visit www.dentsu.com/reports/media_trends_2023

As more and more channels and programmers experiment with the QR codes in their broadcasts, shoppable TV looks set to become the biggest eCommerce trend in the connected home, thanks to interactive QR codes on TV screens and embeddable NFT videos.  In fact, digital trade in the connected home is forecast to reach $72 billion 138 of the world's leading economies by 2023, including virtual goods and services. QR codes on CTV have the ability to drive impulse purchases and drive more sales on eCommerce platforms.  Using eCommerce video ads provides great reach, opens up premium audiences and is effective.  Moreover, combined with a couple of targeting and attribution techniques, CTV advertising can become the key component in your brand's strategy. With the evolution of QR codes on CTV, OTT platforms like Netflix, AppleTV+ and Disney+, consumer brands can leverage them to maximize engagement and sales. Building your eCommerce video ads with QR codes for prime time is an important