Connected TV App Stores Growing FAST Channels
Streaming TV Apps The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels. While the growth of CTV platform app stores will remain constant, the number of FAST channel apps will outnumber CTV device stores. By 2028, the number of FAST channel apps on CTV will exceed the number of mobile apps on smart phone devices on Android and iOS by 8.93 million. FAST App Stores The trend towards in-app advertiser funded programming, shoppable retail media commerce, gaming and DIY channels on CTV means more B2B transactions will occur in unlimited FAST channel apps in the future, rather than on predicted market regulated app stores on home screens. Home Screens The new report into CTV app store prominence of FAST TV channels on platform devices such as Samsung, Google, LG, Apple, Amazon and Roku being investigated by regulators, is likely to res