Connected TV Marketing Association @CTVMA

                                                                                          Streaming TV Apps The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels. While the growth of CTV platform app stores will remain constant, the number of FAST channel apps will outnumber CTV device stores. By 2028, the number of FAST channel apps on CTV will exceed the number of mobile apps on smart phone devices on Android and iOS by 8.93 million. FAST App Stores The trend towards in-app advertiser funded programming, shoppable retail media commerce, gaming and DIY channels on CTV means more B2B transactions will occur in unlimited FAST channel apps in the future, rather than on predicted market regulated app stores on home screens.   Home Screens The new report into CTV app store prominence of FAST TV channels on platform devices such as Samsung, Google, LG, Apple, Amazon and Roku being investigated by regulators, is likely to res

The Connected TV Marketing Association supports and protects a free enterprise Open TV Platform Ecosystem (OTV) of proprietary OS app stores hosting OTT apps of both rights holders, platforms and publishers. As the global AM&E trade for connected television, our organisation conducts research as well as advocacy in this sector. Specifically, as it relates to the ACCC Digital Platform Services Inquiry 2020-2025 and the industry rules and regulations governed by the ACMA, DCMS, Ofcom, CMA and FCC. Digital trade in the connected home is forecast to reach $72 billion in 138 of the world's leading economies by 2028. We therefore strongly support and encourage an open industry framework for future free enterprise and digital competition. Smart TV platforms and OS devices ensure the policy guidelines provide app developers and publishers with fair and reasonable commercial access when positioning their app (s) in their app stores for commercial approval and visibility. Smart TV OS ma