Connected TV Marketing Association @CTVMA

Growth in digital video advertising on CTV is expected to reach 56% of total video spend this year. Nearly three quarters (73%) of CTV buyers report shifting media budgets from linear to CTV. Connected TV experienced its highest gains in ad spend during 2020. Advertisers spent on average $20 million on CTV, and 35% of buyers expect to increase their spend in 2021. Moreover, in 2021 more than half of budget allocations 56% are expected to be devoted to digital video on CTV. The movement to audience-based buying in particular has resulted in increased buyer demand for CTV. Brand safety was one of the key drivers for buyers on CTV, with 60% of media buyers rating CTV a highly trusted, brand-safe environment. Categories with the highest spend per advertiser include auto, CPGs, furniture, accessories and direct retail brands. Pre-play streaming services are forecast to receive the biggest increase with 37% of buyers planning to spend more on ad-supported video content (FAST/AVOD).

Join the Connected TV Marketing Association becoming an industry member is easy. Our online application form is now available.  Connected television now employs more than 35,000 professionals worldwide and is the fastest growing digital media sector, spanning advertising, media, technology and streaming entertainment (46% of CTV companies are planning a future IPO in this sector). Our LinkedIn Group has over 1500+ senior digital media professionals representing the world's Top 100 leading CTV streaming businesses worldwide and is free to join . For more information about membership email info@ctvma.org.au