Streaming Video on Connected TV Platforms During COVID Grows 300% in 2020

-


Worldwide spending on streaming services increased 300% in 2020 to $39.5B and will reach $76.3B in 2024. The continued shift in consumer demand is the most significant transformation to the film, television and video advertising business in 50 years. Streaming video will account for all subscriber growth of global online video subscriptions reach 1.6 billion by 2025.


The total number of Connected TVs in use worldwide increased by 122 million in 2020, reaching 1.28 billion units. OS market share ranking Samsung Tizen (12.7), LG's WebOS (7.3%), Sony PlayStation (6.4%), Fire OS (6.4%). Strong growth was also seen in Android (+42%), Roku TV OS (+40%).


Just over half (56%) of digital media agency respondents predict that more than half of their video budgets will be spent on CTV in 201. Connected TV outpaces all other digital platforms for the number one ranking of the highest video completion ad rates (98%) in Q2. Ad-supported streaming video is attracting more ad dollars as marketers face higher broadcast ad rates to take up lower cost streaming options.


Competition in the media and tech sector is likely to continue with streaming consolidation including Amazon Prime Video purchase of MGM studios adding 4,000 titles and the merger of WarnerMedia with Discovery. CTVs 'Golden Age' has only just begun. SVOD subscribers will nearly double from roughly 750 million worldwide by the end of 2021 to 1.25 billion by the end of 2024.


Gaming is the second largest audience category on CTV and the only other vertical besides video streaming to offer a substantial number of apps. CTV is forecast to remain the fastest growing omnichannel strategy with advertisers in 2021 for programmatic display and programmatic video ads.




Comments

Post a Comment

Popular posts from this blog

CTV Home Screen Open Data Partnerships

-
Image
                                                                                                                                                                      Data Partners The Connected TV Marketing Association (CTVMA) is thrilled to announce the launch of a new initiative aimed at fostering the growth and development of the connected TV (CTV) ecosystem.  This initiative is designed to assist smart TV platforms, streaming services, media agencies, and adtech companies by enhancing our global brand market visibility, to ensure our accuracy of reporting, yields and inv...
Read more

Connected TV Advertising Forum 2024

-
Image
  AD FORUM 24 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:         May 2025  Location: Barangaroo, Sydney Australia Format: In person and live streamed Brand Marketing, B2B Cloud professionals in Ad Tech, Programmatic, OEM Hardware, Operating Systems, Broadcasters, Telcos, Media Buyers, Publishers, Studios, and Streamers with 35 Asia-Pacific Guest Speakers, 3 International VIPs. Attendees: 650 attendees in person, with live streaming to a global B2B professional audience estimated at 11,500 online ...
Read more

Inside the CTVMA Plans to Share OS Streaming Data

-
Image
                                                                                                      'Project Halo' Since January, the CTVMA has been working on its new streaming audience data paywall with data engineers in Singapore, known as 'Project Halo,' the service will include global OS device figures for publication in its paid research area for clients.   Streaming Audience Data The service will allow members of the CTVMA to share their data as part of its future revenue-sharing business to allow streamers and OS devices to publish their data on a trusted central resource hub.  It will also enable comparisons of audience across devices for both SVOD and FAST platforms. Streaming services need to provide med...
Read more