Free Ad-Supported Streaming Television (FAST) revenues to reach $12bn by 2027

Free Ad-Supported Television (FAST) revenues are set to reach $12bn in 2027

Free Ad-Supported Streaming Television (FAST) revenues are set to reach $12bn in 2027 according to new research, as Samsung, Roku, LG and Paramount’s Pluto TV secured rapid consumer uptake synonymous with CTV growth. 

FAST numbers continue to grow as consumers look for cheaper ways to meet their entertainment needs. FAST platforms allow broadcasters and content owners to make more money as advertisers increasingly look to support these platforms – estimated by Harmonic at $0.60 to $1 for every hour a consumer watches. 

FAST offers your viewers the best of both worlds, letting them access free, yet personalized, programming through a digital platform that works similarly to other streaming services. FAST is one of the most steadily growing methods of media consumption as customers look for wallet-friendly alternatives to high-cost cable packages and multiple streaming services. By tapping into the trend, broadcasters can open themselves up to more ad revenue while producing a product tailored to their local region. 

 The faster adoption rate for AVOD signifies a shift in the market and consumers’ tolerance of advertising in the streaming environment. An earlier June study from DeepIntent and LG Ads Solutions found that 64% of CTV watchers would rather see ads than pay more for a subscription service. Viewers also have a better impression of CTV ads, with 57% of respondents saying those they see on streaming services and apps were more relevant than ads on linear TV. 

MipTVs 2023 FAST channel summit will feature global players and specialists from across the world of free advertising-supported streaming.