Connected TV App Stores Growing FAST Channels

-

                                                                                          Streaming TV Apps

The growth of connected TV app stores is increasing the growth of free ad-supported streaming television (FAST) channels. While the growth of CTV platform app stores will remain constant, the number of FAST channel apps will outnumber CTV device stores. By 2028, the number of FAST channel apps on CTV will exceed the number of mobile apps on smart phone devices on Android and iOS by 8.93 million.

FAST App Stores
The trend towards in-app advertiser funded programming, shoppable retail media commerce, gaming and DIY channels on CTV means more B2B transactions will occur in unlimited FAST channel apps in the future, rather than on predicted market regulated app stores on home screens.  

Home Screens
The new report into CTV app store prominence of FAST TV channels on platform devices such as Samsung, Google, LG, Apple, Amazon and Roku being investigated by regulators, is likely to restrict store terms and conditions to allow more publishers to exercise free enterprise on open app stores in the interests of consumer choice, increased competition and privacy of home screens.

FAST Growth
FAST offers viewers the best of both worlds, letting them access free, yet personalized, programming through a digital platform that works similarly to other streaming services for one of the most steadily growing methods of media consumption as consumers look for savings of multiple SVOD services.

CTV Platforms
In the home, Android is the number one streaming platform worldwide. Currently, Google TV has over 10,000 TV apps (on 150m+ devices and over 800 FAST channels), Roku offers approximately 30,000 TV apps (with 71.6m+ users and over 350 FAST channels), Apple's tvOS has over 18,000 TV apps and has just added 325 new CTV apps and Amazon's Fire TV has over 15,500 TV apps in store. 

More than 100 million CTVs are sold every year across 600 TV brands under license operating systems. Globally, 98% of businesses believe that CTV advertising will be bigger than mobile advertising, with 86% of consumers willing to see ads on CTV, especially if the ad is relevant to them, with 40% of consumers downloading mobile apps after seeing the advertisement in FAST apps, the total number of connected devices worldwide is forecast to reach 27 billion by 2025.

Comments

Post a Comment

Popular posts from this blog

CTV Home Screen Open Data Partnerships

-
Image
                                                                                                                                                                      Data Partners The Connected TV Marketing Association (CTVMA) is thrilled to announce the launch of a new initiative aimed at fostering the growth and development of the connected TV (CTV) ecosystem.  This initiative is designed to assist smart TV platforms, streaming services, media agencies, and adtech companies by enhancing our global brand market visibility, to ensure our accuracy of reporting, yields and inv...
Read more

Connected TV Advertising Forum 2024

-
Image
  AD FORUM 24 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:         May 2025  Location: Barangaroo, Sydney Australia Format: In person and live streamed Brand Marketing, B2B Cloud professionals in Ad Tech, Programmatic, OEM Hardware, Operating Systems, Broadcasters, Telcos, Media Buyers, Publishers, Studios, and Streamers with 35 Asia-Pacific Guest Speakers, 3 International VIPs. Attendees: 650 attendees in person, with live streaming to a global B2B professional audience estimated at 11,500 online ...
Read more

Global Connected TV Media Forecast Trends 2024

-
Image
                                                                                 Connected TV Apps-based Viewing Global ad spend is on course pass $1 trillion ($788.6 billion) for the first time in 2024, following the growth of 4.4 per cent this year and a further 8.2 per cent in 2024. R etail media and connected TV (CTV) a fifth of all spend, will drive growth into 2024 – are poised to see significant investment from brands over the coming 18 months. With t he rise of CTV, we are seeing once again the value advertisers place in leveraging first party data to target the right message to the right person at the right time. Audience Adoption This transition toward CTV points to a broader shift in consumer behavior, as traditional TV consumption patterns are disrupted by the rise of ...
Read more