The Future of Cloud Gaming on Connected TV

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Smart TV Gaming Hubs

Cloud gaming on smart TV gaming hubs, facilitated by partnerships between major players like Samsung, LG, HiSense, Sony PlayStation, Microsoft Xbox, SEGA, Nvidia GeForce, and global gaming publishers such as EA, SCE, Epic Games, Blizzard, and Nintendo, are set for substantial growth in the coming years. 

These partnerships are instrumental in bringing high-quality gaming experiences directly to users' living rooms, eliminating the need for expensive gaming consoles or powerful hardware. 

Online Multiplayer Cloud Games

As internet infrastructure continues to improve globally, more players are embracing cloud gaming as a convenient and accessible way to enjoy their favourite titles without the constraints of traditional gaming hardware. 

Popular Games in Cloud Gaming

Some of the most popular games in the cloud gaming space include titles like Fortnite, Call of Duty, FIFA, Apex Legends, and League of Legends, among others. These games offer immersive experiences and robust multiplayer modes, making them ideal for cloud gaming platforms. 

The Role of In-Game Advertising

In-game advertising plays a significant role in monetising cloud gaming experiences for both brands and publishers. As players spend extended periods immersed in gameplay, strategically placed ads can seamlessly integrate into the gaming experience, providing valuable exposure for brands while enhancing the realism of virtual worlds. 

Amazon Prime’s “Fallout” television adaptation has struck a chord with streaming viewers, becoming the second major live-action video game adaptation to break through to a wider audience after 2023’s “The Last of Us.” As film and TV studios race to adapt popular video games to the big screen.

Enhancing Immersion and Realism
In-game ads can take various forms, including product placements, branded items within the game environment, or even interactive ad experiences. By leveraging the interactive nature of gaming, brands can engage with audiences in a highly immersive environment, fostering deeper connections and brand recall. 

Driving Revenue and Monetisation

For publishers, in-game advertising represents a lucrative revenue stream that complements traditional game sales and microtransactions. By partnering with brands to integrate ads into their games, publishers can generate additional revenue while offering players access to high-quality gaming experiences at little to no cost. 

As cloud gaming continues to gain momentum, fueled by advancements in technology and increasing consumer demand for accessible gaming experiences, the role of in-game advertising will become even more critical. Brands and publishers alike stand to benefit from strategic partnerships and innovative advertising solutions that enhance the gaming experience while driving revenue and engagement. 


Our Ad Forum panel session on cloud gaming promises to be a unique and exciting panel discussion on IGA this November in our call for speakers http://www.ctvma.org.au/events

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