Australia’s National Home Screen Database
Australia's Home Screen A National Transparency Initiative The Connected TV Marketing Association (CTVMA) is advancing the development of Australia’s first National Home Screen Database , a standards-based transparency initiative designed to support implementation of the Smart TV Prominence Framework commencing 1 January 2026. Developed in consultation with the Australian Communications and Media Authority (ACMA) , smart-TV manufacturers and operating-system providers, the database will provide a neutral mechanism for documenting how home-screen layouts, app placement and discoverability settings are applied across devices sold in the Australian market. This work reflects CTVMA’s broader mandate to strengthen transparency, interoperability and predictable governance across the connected-TV ecosystem. TV Prominence for Australian Free-To-Air A purpose of the Home Screen Database is to support the implementation of TV prominence requirements, ensuring Australian Free-To-Air (FTA) ...