CTVMA Audits Ad Verification Protection Safety Initiative

The CTVMA is supporting the world's most effective human verification engine, HUMAN. Human recently became the first to receive accreditation from the Media Ratings Council (MRC) for pre and post-bid protection against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and CTV.

CTV ad fraud affects more than two million devices every day around the world and costs advertisers more than $5 million a month. Invalid traffic accounts for 24% of all programmatic CTV views. 

As part of our Code of Practice to combat SSAI ad fraud the CTVMA has been conducting international ad trials across ad platforms for verification standards to protect publishers and advertisers. Adoption of standard naming convention IDs are also helping to prevent the duplication of ad inventory across platforms.

Human works directly with the largest internet platforms, DSPs, SSPs and exchanges to verify the humanity of more than 10 trillion digital interactions each week. Findings from the Cross Industry Programmatic Taskforce UK has helped shape CTVMA policy on invalid traffic reporting in the CTV ecosystem, for transparency of data sharing on open ad exchanges.

For verified approved inventory, please contact our research team