GenAI Performance Ads Scale CTV Programmatic IO

Cannes in Cairns

Generative AI video advertising on connected TV is forecast to reach $130 billion by 2028. The review of AI in ad agencies shows increased performance in client creative services, media planning and buying. At last week's Cannes in Cairns conference, Sir Martin Sorrell chair of S4 Capital and founder of WPP keynoted AI and CTV at the top of his agenda. 

 

The race among the top ad agencies to embrace AI has escalated again with the announcement that WPP has joined forces with chipmaker Nvidia, in a partnership designed to create ads using generative AI. 

WPP said the platform allows the creation of ad campaigns “more efficiently and at scale,” with large volumes of advertising content becoming “more tailored and immersive.” The advertising giant added that using AI enables its teams to create campaigns in minutes, where they would previously have taken weeks. 

“Generative AI is changing the world of marketing at incredible speed,” said WPP CEO Mark Read. “This new technology will transform the way that brands create content for commercial use.” “The world’s industries, including the $700 billion digital advertising industry, are racing to realise the benefits of AI,” said Nvidia CEO Jensen Huang. 

 The announcement also follows last week’s news that Publicis has taken full control of its AI research division, Publicis Sapient AI Labs, as agencies ramp up their investments in the rapidly growing technology. 

 With the help of AI, advertisers will be able to create TV-ready video ads by simply providing text inputs. AI algorithms will enable marketers to refine the ad and create multiple versions of the same ad to help scale programmatic IO with digital media buyers and planners.

AI industry leaders are invited to join our 2024 panel session on AI Advertising at next year's Fast Future Forum