Gaming is now the second largest audience category on Connected TV Consoles

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Xbox is working with global TV manufacturers to embed the Xbox experience directly into internet-connected televisions with no additional hardware required except a controller. 

Microsoft's XCloud streaming service and device will plug and play on Android OS devices connecting millions of Game Pass subscribers to CTV.

Gaming is the second largest audience category on CTV and the only other vertical besides video streaming to offer a substantial number of apps. The are currently 797 Android and iOS gaming apps and more than 2.5 billion online multiplayer gamers worldwide.

Gaming companies sell their inventory programmatically and have become the most skilled SSAI programmers for industry performance.

For more E3 information visit Xbox

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