CTVMA Supports Protects Free Enterprise Open TV Platform Ecosystem

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The Connected TV Marketing Association supports and protects a free enterprise Open TV Platform Ecosystem (OTV) of proprietary OS app stores hosting OTT apps of both rights holders, platforms and publishers.

As the global AM&E trade for connected television, our organisation conducts research as well as advocacy in this sector. Specifically, as it relates to the ACCC Digital Platform Services Inquiry 2020-2025 and the industry rules and regulations governed by the ACMA, DCMS, Ofcom, CMA and FCC.

Digital trade in the connected home is forecast to reach $72 billion in 138 of the world's leading economies by 2028. We therefore strongly support and encourage an open industry framework for future free enterprise and digital competition.

Smart TV platforms and OS devices ensure the policy guidelines provide app developers and publishers with fair and reasonable commercial access when positioning their app (s) in their app stores for commercial approval and visibility.

Smart TV OS manufacturers app stores provide a vital trading marketplace for global streaming video entertainment, advertising and future digital trade. Including share of revenue earned by OTT apps in their marketplaces in exchange for visibility and commerce. 

Mandatory prominence of public service media requirements would raise platform costs for the sector, potentially increase prices to consumers, and stifle innovation of future digital trade, in virtual goods and services.

The CTVMA supports the discoverability of OTT apps in app stores on fair commercial terms without competitive advantage would be best served under a voluntary industry Code of Practice for the global digital economy. Ideally, a reporting scheme that would require regulated parties to report on systems they have in place to ensure local TV services are easily discoverable on their devices (see our 2023 submission).  

Expressions of interest are invited for comment on CTV platforms in the US, UK, India, France, Canada and Australia: please email platforms@ctvma.org.au

Industry background reports and terms of reference


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