Home Video Calling New Features On Smart TV Sets

-
                                                                                       Video Calling Market

The home video conferencing market is expected to grow at a CAGR of 15.5% from 2023 to 2028 to reach $44.4 billion by 2028. The return to work productivity cycle in the home combined with entertainment streaming, includes the entry of home calling service apps from Google, Apple, Meta, WhatsApp, Zoom, Spotify, TikTok, Amazon, Microsoft, X Corp on almost every CTV manufacturer, including Samsung, Sony, Phillips, Toshiba and TCL. The trend is set to continue with the offering of other non-TV features, including video games, music, shopping, fitness, telehealth mirroring and casting, according to new Hub Research.

One of the biggest uses with streaming of music and audience service -- which 49% of respondents now say they use smart TV sets for. This is up from 27% three years ago. The second-biggest non-TV use, at 38%, is mirroring or casting another screen from a mobile or computer device -- for example, onto a smart TV. This is up from 14% in 2020. Use of a web browser on a smart TV comes in at 28%, while using a news/weather/traffic app from a non-video TV app, at 24%; social media use is at 18%; and viewing digital photos,15%.

                                                                                                  New Services

The growth of the overall video conferencing market is attributed to the COVID-19 pandemic and the consequent global lockdowns working from home, which affected most industry sectors and the global economy. To counter productivity decline, many industries adopted the remote working culture, where employees could safely work from their chosen locations and collaborate using video conferencing apps such as Zoom and Teams.

In addition to the growing acceptance of the work-from-home culture, industries are also adopting video conferencing tools to reduce quarterly and annual spending on infrastructure maintenance. Companies that have adopted video conferencing tools have also recorded improved employee productivity, time and cost savings. Digital trade in the connected home is forecast to reach $72 billion in 138 of the world's leading economies by 2028.

Become an RFP research partner www.ctvma.org.au/research 

Comments

Post a Comment

Popular posts from this blog

CTV Home Screen Open Data Partnerships

-
Image
                                                                                                                                                                      Data Partners The Connected TV Marketing Association (CTVMA) is thrilled to announce the launch of a new initiative aimed at fostering the growth and development of the connected TV (CTV) ecosystem.  This initiative is designed to assist smart TV platforms, streaming services, media agencies, and adtech companies by enhancing our global brand market visibility, to ensure our accuracy of reporting, yields and investment transactions.  The OS data points which we track on a quarterly basis with proprietary market share models typically incorporate company-reported data, estimates based on business line revenues and other market research.  As part of this joint exercise endeavour, we are introducing new trade practice initiatives and inviting key stakeholders to participate in this groundbreaking effort, as follows: Data Coll
Read more

Global Connected TV Media Forecast Trends 2024

-
Image
                                                                                 Connected TV Apps-based Viewing Global ad spend is on course pass $1 trillion ($788.6 billion) for the first time in 2024, following the growth of 4.4 per cent this year and a further 8.2 per cent in 2024. R etail media and connected TV (CTV) a fifth of all spend, will drive growth into 2024 – are poised to see significant investment from brands over the coming 18 months. With t he rise of CTV, we are seeing once again the value advertisers place in leveraging first party data to target the right message to the right person at the right time. Audience Adoption This transition toward CTV points to a broader shift in consumer behavior, as traditional TV consumption patterns are disrupted by the rise of on-demand content and streaming services.  The value chain of smart TV home screen app prominence is likely to result in the popularity order ranking based on usage as global app-based TV viewing surpasses set
Read more

Connected TV Advertising Forum 2024

-
Image
  AD FORUM 24 The Connected TV Advertising Forum 2025 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney, this event promises to be a game-changer for the connected TV advertising ecosystem.  The Event Our forum offers invaluable insights, networking opportunities, and actionable strategies for companies to navigate the ever-evolving global landscape of connected TV advertising.  Key Details: Date Schedule:         May 2025  Location: Barangaroo, Sydney Australia Format: In person and live streamed Brand Marketing, B2B Cloud professionals in Ad Tech, Programmatic, OEM Hardware, Operating Systems, Broadcasters, Telcos, Media Buyers, Publishers, Studios, and Streamers with 35 Asia-Pacific Guest Speakers, 3 International VIPs. Attendees: 650 attendees in person, with live streaming to a global B2B professional audience estimated at 11,500 online registrations across the UK, Australia,
Read more