Home Video Calling New Features On Smart TV Sets

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                                                                                       Video Calling Market

The home video conferencing market is expected to grow at a CAGR of 15.5% from 2023 to 2028 to reach $44.4 billion by 2028. The return to work productivity cycle in the home combined with entertainment streaming, includes the entry of home calling service apps from Google, Apple, Meta, WhatsApp, Zoom, Spotify, TikTok, Amazon, Microsoft, X Corp on almost every CTV manufacturer, including Samsung, Sony, Phillips, Toshiba and TCL. The trend is set to continue with the offering of other non-TV features, including video games, music, shopping, fitness, telehealth mirroring and casting, according to new Hub Research.

One of the biggest uses with streaming of music and audience service -- which 49% of respondents now say they use smart TV sets for. This is up from 27% three years ago. The second-biggest non-TV use, at 38%, is mirroring or casting another screen from a mobile or computer device -- for example, onto a smart TV. This is up from 14% in 2020. Use of a web browser on a smart TV comes in at 28%, while using a news/weather/traffic app from a non-video TV app, at 24%; social media use is at 18%; and viewing digital photos,15%.

                                                                                                  New Services

The growth of the overall video conferencing market is attributed to the COVID-19 pandemic and the consequent global lockdowns working from home, which affected most industry sectors and the global economy. To counter productivity decline, many industries adopted the remote working culture, where employees could safely work from their chosen locations and collaborate using video conferencing apps such as Zoom and Teams.

In addition to the growing acceptance of the work-from-home culture, industries are also adopting video conferencing tools to reduce quarterly and annual spending on infrastructure maintenance. Companies that have adopted video conferencing tools have also recorded improved employee productivity, time and cost savings. Digital trade in the connected home is forecast to reach $72 billion in 138 of the world's leading economies by 2028.

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